Building and SHISEIDO THE STORE adjacent to Hanatsubaki-dori Avenue will also launch campaigns related to Mimosa Day.
Mimosa Day in Italy:The International Women's Day on March 8, established by the United Nations as a day to think about women's freedom and equality, is also called Mimosa Day in Italy because mimosa flowers bloom at the same period. This is the time of year when mimosa flowers bloom and are displayed and sold throughout the streets of Italy.
On Mimosa Day, it is customary for men to send mimosa flowers to their mothers, grandmothers, friends, business associates, and other women who are important to them, as well as to their partners, as a sign of respect and appreciation.
FARO will be giving mimosa flowers to female customers who visit the store on Saturday, March 6.
For more information on the "FESTA DELLA DONNA" Shiseido Group collaboration campaign, please visit →